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Last update: 27-06-2025

Privacy Policy

1. Introduction

Achudha Enterprises Pvt Ltd and its worldwide affiliates (collectively referred to as “AEPL”, “we”, “us” or “our”) are committed to protecting your privacy and handling Personal Information in compliance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“IT Rules”) and the Digital Personal Data Protection Act, 2023 (“DPDP Act”). This Privacy Policy (“Policy”) governs the collection, processing, storage, disclosure, and transfer of Personal Information through our websites, mobile applications, and other online services (collectively, the “Platform”). This Policy applies to individuals (“Users”, “you”, “your”) who access or use the Platform, or whose Personal Information AEPL otherwise obtains, including individuals associated with AEPL, such as partners, clients, or service providers.


2. Definitions


3. Personal Information We Collect


4. Legal Basis for Processing


5. Purposes of Processing


6. Cookies & Tracking

The Platform uses cookies and similar technologies to enhance user experience, maintain sessions, and analyze usage patterns. These mechanisms may collect device and system data, such as IP addresses, browser types, operating systems, and access times. You may disable cookies via browser settings, but doing so may impair certain services (e.g., login retention).


7. Disclosure of Personal Information

Our advertisements do not share your PI with advertisers—but your interaction with ads may inform their targeting assumptions. Data transfers outside India are conducted with appropriate safeguards and in compliance with applicable law.


8. Data Retention

We retain PI only as long as necessary to fulfill the purposes outlined above, to fulfill legal and regulatory obligations, to resolve disputes, or as otherwise permitted by law.


9. User Rights


10. Data Security

We implement reasonable technical, physical, and administrative safeguards (e.g., encryption, access controls, firewalls) consistent with IT Rules and industry standards to protect PI against unauthorized access, alteration, or destruction.


11. International Data Transfers

PI may be transferred to affiliates or service providers in countries outside India. Such transfers will be governed by contractual safeguards and compliant with applicable legal requirements.


12. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect PI from children under 18. If discovered, we will delete such PI.


13. Changes to this Policy

We may update this Policy to reflect changes in legal requirements or business practices. The “Last Updated” date at the top will indicate the effective date of the latest revision. We encourage you to review this Policy periodically.


14. Contact Us

If you have any questions or concerns about this Policy or your PI, please contact us at:

Achudha Enterprises Pvt Ltd
No.24, Kannaki Street, Selvaganapathy Nagar,
Kumananchavadi, Poonamalle Chennai - 600056 India
Email – sivab@achudhaenterprises.com


Eligibility to Use the Platform (Children)

Access to and use of the Platform is restricted to individuals who have attained the age of majority, which is eighteen (18) years or the legally mandated minimum age under applicable local law in your jurisdiction, whichever is higher.

If you are under the age of 18 or the legal age of majority in your location, you are permitted to access the Platform only under the supervision of your parent, legal guardian, or another responsible adult who shall be responsible for your compliance with this Privacy Policy and the Terms of Use.


15. Retention of Personal Information

AEPL shall retain your Personal Information only for such duration as is necessary to fulfill the purpose for which it was collected, or as may be required under applicable contractual, legal, regulatory, or statutory obligations.

Upon the lapse of such retention periods, AEPL shall ensure the secure deletion, anonymization, or archival of your data in accordance with applicable data protection laws and internal data disposal protocols.


16. Data Subject Rights and Control over Information

As a data principal (or subject), you are entitled to exercise your rights under the Digital Personal Data Protection Act, 2023 or other applicable laws, including the right to:

AEPL may require proof of identity for verification and reserves the right to charge a reasonable fee for manifestly unfounded, repetitive, or excessive requests, as permitted by law. These rights are not absolute and may be subject to statutory limitations.


17. Confidentiality and Security of Data

AEPL employs commercially reasonable and legally compliant technical, organizational, and procedural safeguards to ensure the confidentiality, integrity, and availability of your Personal Information, in line with Section 43A of the Information Technology Act, 2000 and the associated Rules.

Third-party processors acting on AEPL’s behalf are contractually bound to maintain data protection standards equivalent to those practiced by AEPL.


18. Social Media Communications

AEPL maintains official accounts across select social media platforms for engagement, support, and outreach. AEPL monitors and archives public comments made on its posts to improve services and reputation.

Users are prohibited from sharing the following types of information via social media:

AEPL shall not be liable for third-party misuse or unsolicited disclosures on these platforms unless the content was posted by an authorized AEPL representative.


19. Modifications to this Privacy Policy

AEPL reserves the right to amend, revise, or modify this Privacy Policy at its sole discretion. Any such modification shall become effective upon its publication on the Platform, unless otherwise required by law. Continued usage of the Platform following such modifications constitutes deemed acceptance of the revised terms.


20. Disclaimer

AEPL does not store any credit/debit card details or sensitive account credentials. AEPL shall not be liable for any incidental or unintended disclosures during online transactions.

If you voluntarily submit information not explicitly requested by AEPL (whether mandatory or optional), such as via unstructured text boxes, AEPL disclaims responsibility for the security or confidentiality of such unsolicited submissions.


21. Grievance Redressal Mechanism

Grievance Officer / Data Protection Officer (DPO):
Name: Grievance Officer
Company: Achudha Enterprises Pvt Ltd
Address: No.24, Kannaki Street, Selvaganapathy Nagar, Kumananchavadi, Poonamallee, Chennai – 600056, India
Email: grievance.officer@achudhaenterprises.com

All grievances shall be resolved within thirty (30) days of receipt, in accordance with applicable legal standards.



22. Cookie Policy

22.1 Scope and Consent

Under the DPDP Act, explicit, informed, specific, and unambiguous opt-in consent is required before processing cookies that involve personal data. By using the Platform, you consent to our deployment of cookies and similar tracking mechanisms as described herein.


22.2 Definition

“Cookies” are small text files placed on your device via the Platform to uniquely identify the session or device, and they may collect or process information that qualifies as personal data.


22.3 Types of Cookies and Their Purposes


22.4 Cookie Categories and Consent Granularity

In accordance with the DPDP Act and related guidelines BRDCMS (Business Requirements Document for Consent Management System), our cookie banner and settings allow you to grant or withdraw consent for each category individually.


22.5 Data Collected via Cookies


22.6 Consent Mechanism

We will not deploy non-essential cookies until you have affirmatively opted in. Consent is obtained through a prominent banner that:


22.7 Withdrawal of Consent

You may withdraw or modify your cookie consent at any time using the “Cookie Settings” link in the Platform footer or via your browser settings. Any withdrawal becomes effective immediately, and cookies will cease to function upon withdrawal.


22.8 Third Party Cookies

Third-party cookies (e.g., analytics or advertising platforms like Google Analytics, Facebook Pixel) may be deployed only with your consent. These are governed by our third-party agreements, and you should refer to their respective privacy notices.


22.9 Retention and Deletion

Cookies may be session-based (deleted when you close your browser) or persistent (stored for a defined period). We retain cookie data only as long as necessary to fulfill its purpose. You may delete cookies via your browser settings at any time.


22.10 Legal Compliance


22.11 Updates to this Policy

We may revise this Cookie Policy to reflect regulatory changes or updated Platform usage. The “Last Updated” date at the top indicates current version. Major updates will be communicated via the Platform or email.


22.12 Contact

For questions regarding this Cookie Policy or to exercise your rights, contact our Grievance Officer (see section 21 above).


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